Introducing Our Policy
Types of Data We Collect
So that we can process orders effectively, we must gather some personal information from our customers. This will include;
- your name and title
- your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address
- purchases and orders made by you
- your password
- when you make a purchase with us, your payment card details (Please note, we do not store card details on our system. Payment information is deleted immediately after payment has been confirmed)
- your communication and marketing preference
- your location
It is widely believed that cookies improve browsing and shopping when they revisit a website. The data that is stored on your computer acts only as a reminder to a web browser that the user has been here before and helps to tailor the experience accordingly. Some examples of how we use them at Fyne Cake Supplies include.
- Saving usernames/passwords for quick access to user accounts
- Storing items in the shopping basket to allow users to navigate around the website without it resetting
- Allowing the user to navigate away from the website a whilst continuing to hold basket items
- Collect data concerning the “journey” around the website by a user. This includes pages viewed, products bought and general website interaction
*Please note that this is not an exhaustive list but rest assured that we do not share any of this cookie data with third-parties.
The domain www.fynecakesupplies.co.uk, all sub-domains and re-directs are monitored by a third-party service called Google Analytics. This service tracks and reports user interaction with our website and supplies us with a wealth of information on how to best optimise our website and its interaction with Google searches. On top of this, Analytics gives insights into how users found our website, the way it is navigated and general e-commerce conversions. Specific user information is not stored with analytics, and we do not provide Google with any specific personal details that they could use in alternative advertising. We use Analytics only as way of providing a better user experience for our customers
Google Analytics Advertising
These cookies help make advertising more engaging to users and more valuable to publishers and advertisers.
For example, these cookies can be used to select advertising based on what is relevant to a user, to improve reporting on campaign performance and to avoid showing ads that the user has already seen.
Google also uses conversion cookies, for example, cookies named ‘__gcl’, whose main purpose is to help advertisers determine how many times people who click on their ads end up taking an action on their site, like making a purchase. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only. Some of our other cookies may be used to measure conversion events as well.
For example, Google Marketing Platform and Google Analytics cookies may also be used for this purpose.
These cookies may be set on the domains
google.com/ads, google.com/ads/measurement or googleadservices.com.
Google Analytics Advertising Features Used
- Demographics and Interest reporting
You can opt out of Google Analytics features at any time at the following link – https://tools.google.com/dlpage/gaoptout/
Our site uses the Pixel from Facebook Inc. This allows us to see anonymous data about a user’s activity on our website when they have arrived on a page directed from Facebook, including via links in adverts. We can use this data to assess the effectiveness of our Facebook presence for market research purposes. While the information collected is anonymous to us, i.e. we do not receive the personal data of any individual, Facebook do store and process this information, and may use it for its own promotional purposes. These purposes are in accordance with Facebook’s Data Usage policy and are outlines at the following link – https://www.facebook.com/about/privacy/. This may mean that Facebook and its partners will show you ads on and off Facebook, and a cookie may be stored on your device for these purposes.
This service is in accordance with Art. 6 paragraph 1 sentence 1 letter f GDPR. However, under these rules you are also entitled to object to the collection of your data via Facebook Pixel, and any uses thereof, at the following link – https://www.facebook.com/settings?tab=ads.
When anyone signs up for an account or goes through the checkout process, they are asked if they would like to be contacted in future regarding our services. This applies to future mailouts regarding products and offers and not general correspondence such as order information. Our aim is only to keep interested customers involved in new things happening at Fyne Cake Supplies and not to send unrequested spam emails to anyone that shops with us.
It is also important that we can provide information to our account customers at various points throughout the year. However, it is completely at the user’s discretion as to whether they receive these emails or not.
We actively encourage all users to review their requirements regarding their Mailout settings and take appropriate action should they no longer wish to receive advertising emails and newsletters.
We are not in the business of bothering people or filling up mailboxes with unwanted or unread emails. We hope our emails contain interesting product information, offers or useful account information. If our customers don’t agree then we completely respect their decision to unsubscribe.
Access to your Personal Information
Anyone that has their personal information stored with us is entitled to view, amend, or delete it at any point. It is your information, and you can do whatever you want, whenever you want. If you have an account with us, it is possible to log in and change the contact information yourself. Alternatively, you can send an email to firstname.lastname@example.org and mark it for the attention of The Data Protection Officer.
Changes to this Privacy Notice